But as well as featuring snippets of its past campaigns in the TV execution, the telecoms company is also hoping to take ownership of the internet gateway "www".
The 30-second ad opens on the memorable bird's-eye images of people coming together to form objects in order to emphasise the sense of community provided by the service.
The action then cuts to a new composition of people in white forming the "www" of the brand website.
This "www" imagery is carried through into national press and poster executions.
Project June brand relaunch
Brief Regain hearts and minds for TalkTalk and its free broadband offer
Creative agency CHI & Partners
Writer Nigel Roberts
Art directors Manuela Barbosa, Enoch Lam
Planners Kath Dulley, Neil Goodlad
Media agency CHI & Partners
Media planner Duncan Smith
Production company Stink
Directors David Frankham, Arno Salter
Editor John Mayes, Marshall Street Editors
Post-production The Moving Picture Company
Audio post-production 750mph
Exposure National TV
LONDON - CHI is re-launching TalkTalk's home phone and free broadband service with a bit of a trip down memory lane.