CHI snatches £50m Yaris from Saatchis

Clemmow Hornby Inge has further encroached on Saatchi & Saatchi's Toyota account with news that it has won the brief to relaunch the Yaris marque across Europe.

The appointment, which is worth an estimated £50 million, will see CHI produce a pan-European advertising campaign to support the January launch of the new Yaris, Toyota's small car competitor for the Renault Clio and the Ford Fiesta.

Last year, CHI won the £8 million business to launch the youth-targeted Aygo across Europe. In August this year, the agency was appointed to the £35 million Corolla account, which saw it develop a television and print campaign that ran across all of Toyota's 25 markets in Europe.

As with CHI's work on the Aygo and Corolla, its work for the Yaris is not expected automatically to run in the UK. With the other marques it handles, CHI creates an idea, which is then offered as an option to all of Toyota's European markets.

The move will be a blow to Saatchis' network. Toyota is its second-biggest account behind Procter & Gamble, spending $2.5 billion globally last year.

CHI declined to return calls, while Toyota was unavailable for comment.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content