CHI wins CBS Outdoor's bus creative challenge

LONDON - CHI & Partners has won CBS Outdoor's creative challenge competition with its bus ad entry for Anchor Butter.

CHI... competition winner
CHI... competition winner

The creative, which carries the strapline "Our cows are free to roam", beat entries from 13 other finalists including Saatchi & Saatchi, VCCP and Miles Calcraft Briginshaw Duffy.

The campaign, which was entered by CHI's Katy Emson and Jo Clays, promotes Anchor’s free range credentials and features a cartoon cow on a bus window.

As the winner, CHI receives a free bus media campaign in the city of their choice plus a UK-based break for the winning creative team.

The result was decided by online voting and a judging panel including Guy Moore, a creative director at Leo Burnett, Sean Meikle, the head of outdoor at PHD, Simon Labatt, the creative director and co-founder of Saint, and Clare Watson, the brand communications manager at Pizza Hut UK.

According to CBS, almost a quarter of a million votes were cast throughout the competition.

Peter Charlton, the national sales director at CBS Outdoor, said: "The entries show how the creative industry is using the medium to develop stand-out campaigns which capture consumers’ attention as they are increasingly spending more time out and about."