CHI will create a press and poster campaign for the launch of a new flatscreen television. The campaign is scheduled to run in 50 countries, including the UK.
Senior CHI executives have attended a number of meetings in Seoul, fuelling speculation that the agency is on the brink of winning a larger slice of the Samsung business.
Leo Burnett New York has created the TV campaign for the launch, while global roll-out is set to be handled by Samsung's in-house agency, Cheil Communications.
Leo Burnett took control of the Samsung $100 million global brand marketing brief from JWT and Berlin Cameron United without a pitch.