CHI wins global Samsung project

In the same week that Clemmow Hornby Inge sold a minority share to WPP, it has won a brief from Samsung, the Korean technology giant that dumped WPP's JWT from its global account in favour of Leo Burnett 18 months ago.

CHI will create a press and poster campaign for the launch of a new flatscreen television. The campaign is scheduled to run in 50 countries, including the UK.

Senior CHI executives have attended a number of meetings in Seoul, fuelling speculation that the agency is on the brink of winning a larger slice of the Samsung business.

Leo Burnett New York has created the TV campaign for the launch, while global roll-out is set to be handled by Samsung's in-house agency, Cheil Communications.

Leo Burnett took control of the Samsung $100 million global brand marketing brief from JWT and Berlin Cameron United without a pitch.