CHI wins Netflix brief

CHI & Partners has picked up the brief to launch Netflix's first blockbuster movie, Bright.

Netflix: hired CHI
Netflix: hired CHI

The agency won the business following a pitch against undisclosed agencies.

Bright is Netflix’s biggest ever movie project, with a $90m budget, and stars Will Smith and Joel Edgerton. It launches globally on 22 December. 

Last month Netflix announced that it had added 5.2 million paying subscribers in the three months to 30 September.

It attributed this growth to its strategy of investing on original content and said that this would continue in 2018 with $7bn-$8bn allocated to spending on content.

No one at CHI or Netflix was available for comment at time of publication.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus