CHI wins Tiger Beer media brief

LONDON - Tiger Beer has confirmed that it will be the first client to work with CHI & Partners Media, the media buying venture set up by the creative agency.

Tiger Beer... appointed CHI
Tiger Beer... appointed CHI
The company appointed the agency to its creative business in October this year following a pitch against McCann Erickson.

For more details on CHI's media venture, see tomorrow's issue of Campaign.