Chime acquires Roose & Partners

- Roose & Partners has been acquired by the independent communications group Chime Communications for around £13.6 million as it looks to double its share of the UK advertising market over the next two years.

- Roose & Partners has been acquired by the independent communications group Chime Communications for around £13.6 million as it looks to double its share of the UK advertising market over the next two years.

Roose & Partners will expand Chime's diverse portfolio, which includes HHCL & Partners, AMD Advertising, First Financial and Teamspirit. With billings of £54 million Roose's principle clients include Mitsubishi Motors, Nestlé, Reckitt Benckiser SCA, Bass Brewers and Virgin.

Chime has also bought the specialist creative consultancy Girardot Partners and the PR company Quentin Bell Organisation.

Commenting on the acquisition of Roose, Rupert Howell, the joint chief executive of Chime, said: "We were looking for an agency that was substantial, well managed, fast growing, with a quality client list and a positioning complementary to our existing major advertising business, HHCL. Of all the candidates, Roose & Partners stood head and shoulders above the rest."

Ted Roose, the founder and chairman of Roose & Partners, added: "Over the years, we've been approached many times, but this is the first time I've been truly excited by the prospect."



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