Chime aims to build on high growth with brand cross-referral

Chime Communications will concentrate on introducing existing

clients to other parts of its business as part of a plan to continue the

strong growth it enjoyed for the year ending December 2000.

The group, which owns HHCL & Partners, Roose & Partners, AMD Advertising

and Bell Pottinger, saw pre-tax profits jump 43 per cent in the year,

largely because of 'cross-pollination' between its divisions.

Turnover for the year was pounds 147 million, up from pounds 95 million

in 1999.

Pre-tax profits were pounds 14.3 million, up on 1999's pounds 10 million


Chairman Lord Bell said organic growth had come from the strength of its

core advertising and public relations business as well as the company

reorganising into seven divisions. He added that six acquisitions made

in the year, including that of Roose & Partners, had also bolstered

revenues and profits.

Referring to the cross-referral of clients, Bell said: 'It represents

tremendous growth opportunities. We had 1,207 clients in 2000 compared

with 877 in 1999. One hundred and thirty of them used more than one of

our brands and 25 used more than two.

'Our multi-business strategy of having leading brands in each niche of

the marketing and communications industry has given us as a group a

superniche positioning, which has been responsible for record results in

income and profits since we joined the stock market.'

Lord Bell said Chime would extend into new areas. 'Direct marketing and

media buying are clear opportunities for us, and we are pursuing these

vigorously,' he said.