Chinese B2B marketplace backs entry into UK with ad campaign

LONDON - China's largest business-to-business company has launched in the UK with a marketing campaign across TV, outdoor and online.

Chinese B2B marketplace backs entry into UK with ad campaign provides a platform for buyers and suppliers around the world to do business online. It has more than 42 million members registered across 240 countries.

The campaign has been created by truly London following its appointment to the business in June. The media activity has been planned and bought by truly and Kinetic. is a global site aiming to provide buyers and suppliers with a platform to contact and trade with each other.

The ad campaign uses a number concepts based around the proposition of getting ‘working for you'.

The ads will run on TV, reinforced by outdoor across 48 sheets, 96 sheets, digital Transvision and London taxis as well as online.  The outdoor ads carry the strapline ‘Whatever your business, get working for you'.  London taxis, will be liveried in the company's corporate orange and will carry the amended strapline ‘Let drive your business'. It will run for four weeks.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content