Burley will be responsible for RKCR/Y&R’s creative department and product across the agency’s roster of UK clients, including Marks & Spencer and the BBC. He will report to chief executive Jon Sharpe.
Mark Roalfe, chairman and executive creative director of RKCR/Y&R becomes chairman, and will focus on global accounts, including Danone and Colgate.
At CHI & Partners since 2010, Burley oversaw the creative direction of work for brands including The Sunday Times, British Gas, Argos and Lexus. He no longer has any shares in CHI & Partners or The & Partnership.
Burley was previously at Leo Burnett. He joined as creative director on McDonald’s in 2006 and became executive creative director in 2007.
Sharpe said: "Jonathan Burley is smart, straight-talking and possesses a brilliant creative mind. He has an undeniable track record in new business, a ridiculously impressive collection of creative awards to his name and was the outstanding choice to lead our creative department and help us build the businesses of both new and existing clients with culturally relevant, exciting and innovative creative ideas."