Chivas Regal devises whisky blending activation

Pernod-Ricard-owned Scotch whisky brand Chivas Regal is launching an exclusive whisky bar alongside sessions focused on the art of blending.

Chivas: launching The Blend bar and whisky blending experience
Chivas: launching The Blend bar and whisky blending experience

Called Chivas Regal at The Blend, the experience will debut during London Cocktail Week (LCW) on 3 October, taking place at the Old Truman Brewery in London. It will offer visitors the opportunity to delve into the world of whisky. During an hour-long session they will taste grain whisky and single malts from The Highlands, Lowlands, Speyside and Islay, before being tutored in the craftsmanship of a master blender, and making their own unique whisky to take home and enjoy.

Sessions at The Blend are running until 10pm every day during the week-long event, taking place from 3-9 October. The Blend will then be open from Wednesday-Sunday from the week commencing 10 October.

Chivas Whisky hosted an evening of storytelling last year

Other brands activating during LCW include Fentimans, which is staging an apothecary-styled pop-up at seafood specialists Wright Brothers Spitalfields.
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