CHJM launches The Guardian's focus on health in debut DM

Claydon Heeley Jones Mason has unveiled its first work for The Guardian after winning the direct marketing account last month.

The agency has developed direct marketing and ambient activity to support the publication this weekend of the findings of an investigation into the provision of public services in Enfield.

Claydon Heeley's first work supports The Guardian's report on the health service. Its creative uses giant sticking plasters to convey the idea that The Guardian will reveal the truth underneath the surface about the health service.

Activity includes giant sticking plasters on flyposters as well as direct marketing and leafleting. The copy reads: "What's the Government doing to heal Enfield's health service?"

The Guardian's investigation begins on 14 October. Claydon Heeley's activity breaks this weekend. It targets 20,000 homes in North London and is supported by 1,000 flyposters.

Marc Sands, the marketing director at Guardian Media Group, said: "Claydon Heeley's creative addresses the issue head on in a very innovative way."

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