Chobani "how matters" by Droga5 New York

The yoghurt brand Chobani’s Super Bowl ad shows a bear ransacking a shop to make its point about using only natural products. Droga5’s New York office created the spot, in which a bear enters a convenience store and wrecks everything except the Chobani products, because they're made with natural ingredients. The work was created by Rick Dodds, Steve Howell and Karen Short. It was directed by Ivan Zacharias through Smuggler.