Choco Leibniz takes the pinkies-out approach with a posh new campaign.
The brand is making light of its perceived "poshness". Set in a school, the spot shows teachers nibbling away at chocolate biscuits. Suddenly, their pinky fingers begin to grow, stretching out further until they vaguely resemble the sci-fi digits of Steven Speilberg’s ET.
The work was created by Sean Bone, Nico Gomez Cal, Loren Cook and Bronwyn Sweeney, and directed by Declan Lowney through Another Film Company.