Choco Leibniz "A little bit fancy" by MullenLowe Group UK

Choco Leibniz takes the pinkies-out approach with a posh new campaign.

The brand is making light of its perceived "poshness". Set in a school, the spot shows teachers nibbling away at chocolate biscuits. Suddenly, their pinky fingers begin to grow, stretching out further until they vaguely resemble the sci-fi digits of Steven Speilberg’s ET

The work was created by Sean Bone, Nico Gomez Cal, Loren Cook and Bronwyn Sweeney, and directed by Declan Lowney through Another Film Company.

Credits

Client
UK head of marketing
Senior brand manager
Brand manager
Executive creative director
Business director
Account director
Strategist
Producer
Head of design
Production company
Director
Director of photography
Executive producer
Editing house
Post production company
Shoot supervisor
2D lead artist
Colourist
Audio
Sound engineer

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