Chris Clark HSBC

Chris Clark

HSBC

Global head of marketing and corporate sustainability

Marketers often talk about how marketing must move up the corporate agenda, so it’s little wonder that Clark is most proud of earning a seat "at the very top table of HSBC for the marketing function".

Another focus is sustainability, which he over­sees at HSBC; he is "working on a very cool piece of marketing at Gatwick Airport to showcase our conservation work [with WWF] on the Yangtze River". HSBC, like a lot of banks, faces perception issues, but there is a directness to Clark’s marketing output that cuts through the puff of some other players.