Chris Clark

Group head of marketing

HSBC

Earlier this year, while speaking at a banking forum, Clark called on the industry to "start thinking differently" and to drill the data to find out not just "what" customers think, but "how" they think, too. This is indeed something Clark is giving much thought to at the moment, working with research company BrainJuicer, convinced it holds the key to better customer service and communications.



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