Chris Eubank fronts Nescafe TV spot

Chris Eubank moves up from posters to the TV screen this week, as Nescafe reveals the latest spot in its pounds 10 million national campaign.

Chris Eubank moves up from posters to the TV screen this week, as

Nescafe reveals the latest spot in its pounds 10 million national

campaign.



The ad, which was created by McCann-Erickson, builds on last year’s

’Thimply the Betht’ poster and features the former boxer cruising along

in an American-style truck. Eubank cheerily offers a lift to a

hitchhiker, but when his passenger fails to recognise him, the former

champion becomes disgruntled and moodily suggests that they stop for

refreshments. The problem appears to be solved when a pouting Eubank

declares his cup of Nescafe Original ’super’ and realisation seems to

dawn on the hitchhiker.



But the moment is ruined when the traveller declares that the driver is

’Frank Bruno’.



The final shot shows the truck, painted Nescafe red and emblazoned with

Eubank’s ’Thimply the Betht’ slogan, abandoning the unfortunate

hitchhiker on the side of the road in the rain.



Eubank’s lisping, self-deprecating Nescafe poster apparently hit a

chord. ’The feedback was so positive that we decided to continue the

Eubank theme in a TV ad,’ Don Howat, the consumer marketing manager for

Nestle UK Coffee Marketing Group, said.



The 30-second ad will break nationally on 4 March. The campaign was

written by Jason Gill, art directed by Robert Brown and directed by Kirk

Jones through Tomboy films. Media is through Universal McCann.