Ammirati Puris Lintas has a new head of Europe after poaching Chris
Jaques from the BBDO network to fill the London-based position.
Jaques, the chairman of BBDO Asia Pacific for the past two years, will
take up the newly created post of president of Europe in early
He will have responsibility for 30 markets as one of three international
presidents reporting directly to Philip Palazzo, APL’s president of
Regional chairmen, including William Eccleshare at APL London, will
report to Jaques.
The British-born Jaques has spent the past decade in Asia, rising to be
president of Bates Asia from 1993 to 1997.
His appointment ends an 18-month search for a European head, and
completes the network’s line-up of senior regional presidents.
Gunther Saupe was appointed president of Latin America and the Caribbean
a year ago, and Ian Creasey was made president of Asia Pacific in
Martin Puris, the network’s chief executive, said the appointments were
part of his strategy to put people he knows into senior positions -
rather than work with those he simply inherited when Ammirati & Puris
merged with the Lintas network in 1995. It is understood that, under
Puris, 18 members of the 30-strong worldwide board have left the
Puris said: ’We spent a long time deciding who to put in the job. We
were looking for talent and passion. Chris has ten years of experience
in Asia, but he’s from London so he comes from the right background.
He’s built very successful regions for Bates and BBDO and he understands
the creative product.’
Jaques’ advertising career began in London, where he worked for D’Arcy
MacManus & Masius and Lowe Howard-Spink.
Under his stewardship, Bates Asia was Asia’s agency of the year in 1993
and 1996, as well as Asia’s most creative agency of the year in
He commented: ’APL is an agency committed to creative excellence and
smart strategic thinking.
The people have a vision and energy which is infectious. The challenge
of leading a European operation in this context is irresistible.’