Chris Palengat joins D’Arcy

D’Arcy has appointed Chris Palengat, the former client services director at Lowe Howard-Spink, as European account director for Mars Bar.

D’Arcy has appointed Chris Palengat, the former client services

director at Lowe Howard-Spink, as European account director for Mars

Bar.



The brand was handled out of the agency’s Paris office, but will now be

run from London. Palengat will work closely with Rudy Prajza, the

agency’s global managing director on Mars.



Palengat joined Lowe in 1993 and worked with some of the agency’s key

clients, which included UDV, Weetabix, Lloyds Bank, Braun and Avis

Europe.



He left in July after the agency was fired from the UDV roster in April

and its brands were handed over to J. Walter Thompson.



’I relish the opportunity to build on the work done thus far throughout

Europe,’ Palengat said.



Palengat’s career in advertising began in 1982 when he joined JWT in

Madrid as an account executive before moving to BMP DDB. He moved to

Abbott Mead Vickers in 1990 as an account director, working across a

range of accounts including Royal Bank of Scotland, the Health Education

Authority, and Rolling Rock.



Barry Cook, the managing director at D’Arcy, said: ’His enthusiasm for

the task here made it a perfect match.’



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