Christmas 2017 ads: all the best so far

Moz the Monster, Paddington Bear, and a smitten Martin Freeman feature in this year's crop of Christmas ads. Campaign rounds up all the ones to watch.

John Lewis "Moz the Monster" by Adam & Eve/DDB

The most hotly anticipated Christmas ad of the season introduces Moz, a friendly monster who lives under a boy’s bed and delivers a holiday surprise.

Marks & Spencer "Paddington and the Christmas visitor" by Grey London

Paddington inadvertently saves Christmas in Marks & Spencer’s campaign launched ahead of the film release of Paddington 2. In the retailer’s first film tie-up, the nation’s favourite bear meets a burglar on the roof who he thinks is Santa – and ends up showing him the error of his ways as he helps deliver gifts.

Sainsbury’s "Every bit of Christmas" by Wieden & Kennedy

After a stop-motion extravaganza, Mog the cat and World War I soldiers, Sainsbury’s has ditched the Christmas blockbuster in favour of a sing-a-long ad starring real people and employees.

Waitrose "Snowed in" by Adam & Eve/DDB

Villagers get snowed in at a pub in Waitrose’s Christmas ad, an arty and joyful film shot completely in black and white.

Boots "Show them you know them" by Ogilvy & Mather

Boots shows the special bond between sisters in a nostalgic journey through their shared memories.

Vodafone "A Christmas love story" by Ogilvy & Mather

Martin Freeman delivers a bit of Love Actually flavour in Vodafone’s Christmas ad, which sees the actor caught up in a romantic story that begins with an endearingly awkward conversation about phone data.

McDonald’s "Reindeer ready" by Leo Burnett

A little girl saves a carrot stick all day for Santa’s reindeer in McDonald’s charming Christmas campaign, which includes a partnership with Snapchat.

TK Maxx "A white Christmas" by Wieden & Kennedy

The dream of a white Christmas will become reality for some lucky TK Maxx shoppers after the retailer delivers real snow to their houses.

House of Fraser "Bring merry back" by 18 Feet & Rising

House of Fraser looks back to festive times in the 1980s through the eyes of two sisters.

Tesco "Everyone’s welcome" by BBH London

There are many ways to do Christmas, which is no more evident than in the heart of the Christmas meal – turkey.

Aldi "Kevin the Carrot" by McCann Manchester

Aldi’s diminutive hero Kevin the Carrot is back – and he’s met someone special.

Asda "The Imaginarium" by Saatchi & Saatchi

A girl and her grandfather take a magical journey through Asda’s Christmas workshop, finding wonders such as a reindeer-powered food mixer that makes puddings.

Argos "Ready for take off" by CHI & Partners

Three real kids will get the chance to star in Argos’ Christmas ad on national TV, stealing the spotlight from an elf who embarks on a mad dash to get a toy onto Santa’s sleigh before it takes off.

Not on the High Street "Thoughtful gifts" by Mother

After a mum’s daughter makes a school art exhibition out of her sanitary products, she really deserves a thoughtful gift – as do the other loved ones in this funny campaign.

Lidl "Every Lidl thing for Christmas" by TBWA\London

Lidl celebrates the quirky personalities that emerge during the festive season, from the Pudding Perfectionist to the Mince Pie Maverick.

Debenhams "You shall find your fairytale Christmas" by JWT London

Debenhams tells a modern-day Cinderella story starring actor Ewan McGregor. After a woman loses her shoe on a crowded train, a handsome stranger sets out to find her.

Amazon "Give a little bit" by Lucky Generals

Amazon’s delivery boxes come to life in its global Christmas campaign.

Currys PC World "Get it right" by AMV BBDO

The kids in this spot are not too amused to hear their parents declare that this will be "a more traditional" Christmas" with fewer gifts. Luckily for them, it’s just a prank and Currys PC World delivers the goods. "Anna and Ulfie" by St Luke’s

Anna is determined to give a gift to everyone on her list, including Santa – but first her beloved toy wolf Ulfie must come to the rescue.

Intu "Guide to Christmassing" by Now

Which kind of Christmas shopper are you – a Last Minute Panic Shopper (chicken) or Wise Shopper (owl)? Intu illustrates various holiday personality types with animated bird puppets.

Sky Cinema "Christmas 2017" by WCRS

Sky Cinema’s ad is built around iconic holiday film The Sound of Music and tells the story of a mother and daughter and the Christmases they spend together over the course of 25 years.

TalkTalk "This is Christmas" by CHI & Partners

TalkTalk is a fly on the wall for a real family’s Christmas, capturing the small candid moments that make the holiday.

eBay "Celebrate Christmas like nobody else" by 72andSunny

Christmas shopping should be anything but beige, according to eBay in the continuation of its "Fill your cart with colour" campaign.

Morrisons "Christmas list" by Publicis London

Morrisons’ campaign tells the stories of three families getting ready for their perfect Christmas while showing the role of the retailer’s staff in preparing fresh food in store.

Toys R Us "Geoffrey the part-time reindeer" by The Corner

For one night only, Geoffrey the giraffe has the fill in as a reindeer for Santa in Toys R Us’ animated Christmas ad.