John Lewis "Moz the Monster" by Adam & Eve/DDB
The most hotly anticipated Christmas ad of the season introduces Moz, a friendly monster who lives under a boy’s bed and delivers a holiday surprise.
Marks & Spencer "Paddington and the Christmas visitor" by Grey London
Paddington inadvertently saves Christmas in Marks & Spencer’s campaign launched ahead of the film release of Paddington 2. In the retailer’s first film tie-up, the nation’s favourite bear meets a burglar on the roof who he thinks is Santa – and ends up showing him the error of his ways as he helps deliver gifts.
Sainsbury’s "Every bit of Christmas" by Wieden & Kennedy
After a stop-motion extravaganza, Mog the cat and World War I soldiers, Sainsbury’s has ditched the Christmas blockbuster in favour of a sing-a-long ad starring real people and employees.
Waitrose "Snowed in" by Adam & Eve/DDB
Villagers get snowed in at a pub in Waitrose’s Christmas ad, an arty and joyful film shot completely in black and white.
BBC One "The supporting act" by BBC Creative
This charming stop-motion film depicts a special moment between a girl and her dad in BBC Creative’s first Christmas campaign for the broadcaster.
Boots "Show them you know them" by Ogilvy & Mather
Boots shows the special bond between sisters in a nostalgic journey through their shared memories.
H&M "A magical holiday" by Forsman & Bodenfors
H&M’s global holiday ad is a modern fairy tale starring Nicki Minaj, Jesse Williams and John Turturro.
Vodafone "A Christmas love story" by Ogilvy & Mather
Martin Freeman delivers a bit of Love Actually flavour in Vodafone’s Christmas ad, which sees the actor caught up in a romantic story that begins with an endearingly awkward conversation about phone data.
McDonald’s "Reindeer ready" by Leo Burnett
A little girl saves a carrot stick all day for Santa’s reindeer in McDonald’s charming Christmas campaign, which includes a partnership with Snapchat.
Heathrow "It’s a wonderful flight" by Havas London
The endearing teddy bears of Heathrow’s first Christmas campaign return in a sequel that tells a 50-year love story.
TK Maxx "A white Christmas" by Wieden & Kennedy
The dream of a white Christmas will become reality for some lucky TK Maxx shoppers after the retailer delivers real snow to their houses.
House of Fraser "Bring merry back" by 18 Feet & Rising
House of Fraser looks back to festive times in the 1980s through the eyes of two sisters.
Tesco "Everyone’s welcome" by BBH London
There are many ways to do Christmas, which is no more evident than in the heart of the Christmas meal – turkey.
Aldi "Kevin the Carrot" by McCann Manchester
Aldi’s diminutive hero Kevin the Carrot is back – and he’s met someone special.
Asda "The Imaginarium" by Saatchi & Saatchi
A girl and her grandfather take a magical journey through Asda’s Christmas workshop, finding wonders such as a reindeer-powered food mixer that makes puddings.
Argos "Ready for take off" by CHI & Partners
Three real kids will get the chance to star in Argos’ Christmas ad on national TV, stealing the spotlight from an elf who embarks on a mad dash to get a toy onto Santa’s sleigh before it takes off.
Audi "Snow" by BBH London
Audi’s first-ever Christmas campaign shows off the elegance of its car driving through a snow-covered field.
Edeka "Christmas 2017" by Jung von Matt
A lonely robot seeks human connection in this spot from German supermarket Edeka.
Co-op "Christmas is coming together" by Forever Beta
Seven community groups come together to perform Blur’s Tender in Co-op’s festive ad.
Not on the High Street "Thoughtful gifts" by Mother
After a mum’s daughter makes a school art exhibition out of her sanitary products, she really deserves a thoughtful gift – as do the other loved ones in this funny campaign.
Lidl "Every Lidl thing for Christmas" by TBWA\London
Lidl celebrates the quirky personalities that emerge during the festive season, from the Pudding Perfectionist to the Mince Pie Maverick.
Iceland " ‘Tis the reason" by Karmarama
Iceland’s tongue-in-cheek Christmas campaign uses real footage of families unwrapping gifts dubbed over with comedian voiceovers.
Debenhams "You shall find your fairytale Christmas" by JWT London
Debenhams tells a modern-day Cinderella story starring actor Ewan McGregor. After a woman loses her shoe on a crowded train, a handsome stranger sets out to find her.
Amazon "Give a little bit" by Lucky Generals
Amazon’s delivery boxes come to life in its global Christmas campaign.
Currys PC World "Get it right" by AMV BBDO
The kids in this spot are not too amused to hear their parents declare that this will be "a more traditional" Christmas" with fewer gifts. Luckily for them, it’s just a prank and Currys PC World delivers the goods.
Very.co.uk "Anna and Ulfie" by St Luke’s
Anna is determined to give a gift to everyone on her list, including Santa – but first her beloved toy wolf Ulfie must come to the rescue.
The National Lottery "People in your life" by AMV BBDO
A nan takes a starring role in this ad chronicling a year in the life of a girl called Katy.
Intu "Guide to Christmassing" by Now
Which kind of Christmas shopper are you – a Last Minute Panic Shopper (chicken) or Wise Shopper (owl)? Intu illustrates various holiday personality types with animated bird puppets.
Sky Cinema "Christmas 2017" by WCRS
Sky Cinema’s ad is built around iconic holiday film The Sound of Music and tells the story of a mother and daughter and the Christmases they spend together over the course of 25 years.
TalkTalk "This is Christmas" by CHI & Partners
TalkTalk is a fly on the wall for a real family’s Christmas, capturing the small candid moments that make the holiday.
eBay "Celebrate Christmas like nobody else" by 72andSunny
Christmas shopping should be anything but beige, according to eBay in the continuation of its "Fill your cart with colour" campaign.
Morrisons "Christmas list" by Publicis London
Morrisons’ campaign tells the stories of three families getting ready for their perfect Christmas while showing the role of the retailer’s staff in preparing fresh food in store.
Toys R Us "Geoffrey the part-time reindeer" by The Corner
For one night only, Geoffrey the giraffe has the fill in as a reindeer for Santa in Toys R Us’ animated Christmas ad.
Finlandia "Toasts" by Wieden & Kennedy London
The art direction of the vodka brand’s campaign was inspired by the geometry and symmetry of snowflakes.
KFC "Roll together, feast together" by Mother
KFC put on a step dance performance with only its fried chicken bucket as an instrument.
Samsung "Concierge" by Adam & Eve/DDB
Samsung’s global holiday ad shows a diverse group of tenants coming together to celebrate their beloved concierge.
Migros "Finn" by Wirz
Swiss supermarket Migros made an ad mixing live action and CG animation to depict a character who lives inside a cash desk and longs to share in the festive fun.
Manor "The drawing" by BETC Paris
Another offering from Switzerland: the department store shows what happens when Santa can’t decipher a kid’s drawing in one of his letters.
Kellogg’s Corn Flakes "My perfect bowl – Christmas" by Leo Burnett
Continuing the cereal brand’s "My perfect bowl" campaign, Kellogg’s finds out how Mr and Mrs Claus prefer their Corn Flakes.
Aldi Germany "Refrigerator" by Oliver Voss
Aldi Germany’s Christmas film keeps it light and fun with shots of people poking into a fridge during the holiday season. It is set to a Nat King Cole classic Christmas tune and the title at the end reads, "We wish you a merry Christmas and always lots of quality in the fridge."