Christmas carols get a feminist revamp in Grey London's drive for Refuge

Grey London has created a feminist Christmas album of rewritten hymns to raise money for domestic violence charity Refuge.

The agency teamed up with Goldstein Music and rewrote seven songs for the album, called Hyrrs: Festive Hymns Made Feminist. The tracks are available to download on iTunes, Google Play and Amazon or to stream on Spotify and Apple Music, with all proceeds going to Refuge. 

The songs include Kick the Balls (of Patriarchy), to the tune of Deck the Halls; Oh Sexism, which was rewritten from Oh Christmas Tree; and Equal Salary, which reworks God Rest Ye Merry Gentleman.

The project was created by Christopher Keatinge, Tom Houser, Augustine Cerf and Laura Nunneley at Grey. The album artwork uses the typeface Lacuna, which was made by female typographer Imogen Ayres. 

"Everyday sexism is sadly still a fact of life and remains a root cause of violence against women," said Sandra Horley, CBE, the chief executive of Refuge. "The Hyrrs of the world are often accused of lacking a sense of humour. So this is a divine opportunity for the Hymns of the world to see the funny side. Otherwise, guess who has the last laugh?"

Vicki Maguire, Grey’s co-chief creative officer, said: "From Weinstein and Westminster to salaries and sexism, 2017 has shown how appalling it can be for women. That’s why we now want to make a statement about kicking everyday inequality in the baubles this Christmas, while raising money for an amazing cause that helps women."

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