- Christopher Lambert, the chief executive of CLM/BBDO, is to replace Jean-Michel Goudard as chief executive officer of BBDO Paris.
The appointment of Lambert will allow Goudard to devote his time to his responsibilities as president international of BBDO Worldwide. Goudard's international role has taken on a new dimension following the resignation of BBDO Europe's president, David Wheldon, a move exclusively revealed on CampaignLive late on Friday
BBDO Paris comprises three main units: Proximity/BBDO, BBDO Corporate and CLM/BBDO, of which Lambert will remain in place as chief executive. In addition he will join the BBDO European board of directors.