Chrysalis creates sales think-tank

In a move designed to step up its commercial activity, Chrysalis Radio has formed a special panel to act as a sales think-tank.

In a move designed to step up its commercial activity, Chrysalis

Radio has formed a special panel to act as a sales think-tank.

The 'sales board' was formed to come up with new sales initiatives

across the group's national network. And sales directors from the

Midlands and the North will look to move Chrysalis into the emerging

online and digital markets.

'We need to explore partnerships both in radio and online that we can

develop in the coming months,' said Don Thomson, commercial director at


When the group took its sales away from national saleshouse Katz in

April 1996, it set up its own inhouse sales operation and now has a team

of 29. Chrysalis Radio Sales then signed a deal with Century Radio to

sell airtime for three Century stations in the London market. It is now

looking for similar alliances to build on its sales operations.

'The Century Radio deal gives us bundles of additional revenue,' said

Gerard Bridges, London sales director and newly appointed board managing


The creation of a new board has resulted in promotions for Chrysalis's

three London sales controllers, who now become account directors. Polly

Anderson will take charge of the Galaxy brands in London, Siobhan

Smullen takes on the Heart brands and John Legg will oversee the Century

Business in London. Other members of the board will include Miriam

Nevill and Steve Parkinson, marketing directors of the Galaxy


In addition, Ande Macpherson has moved from his post as programme

controller of Galaxy 105 to the newly created position of content

director of Chrysalis Radio Online.

The move follows last week's online developments, when Chrysalis spent

over pounds 1 million on the launch of its client and consumer sites,

hot on the heels of Virgin, which recently launched its Extranet site,

and Capital Advertising, who launched the first online radio site in


The Chrysalis consumer site will cover two local Heart franchises and

five local Galaxy stations putting out live radio coverage over the


The client site, still at a basic stage of development, lists the

station's advertisers, while visitors can view client ads or download

sales presentations if required.

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