Church of England campaign for radio embraces 70s style

The Church of England is using radio for the first time to build Christmas congregations with a commercial that takes the 70s revival as its inspiration.

The Church of England is using radio for the first time to build

Christmas congregations with a commercial that takes the 70s revival as

its inspiration.



The neighbouring dioceses of Birmingham and Lichfield are behind the

initiative, which will run in the West Midlands - and possibly

nationally - in the two weeks before Christmas.



Families with young children are a prime target of the radio burst,

which will tie in with the Church’s poster campaign aimed at halting the

increasing commercialisation of the festive season.



The commercial, written in an over-the-top style, tells listeners: ’We

don’t sell Christmas. We are Christmas. This year, why not make it

genuine? Come to Church. That Christmas atmosphere. A few wise words.

The original and the best.’



Chas Bayfield, a senior creative at HHCL & Partners and a leading member

of Christians in Media, the group that produced the commercial, said:

’It’s very Mike Flowers and we hope this tongue-in-cheek approach will

appeal to people who remember the 70s, as well as those who have enjoyed

its revival.’



The commercial aims not only to draw in congregations during the

Christmas period but to encourage them to become regular churchgoers.



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