Churchill "Churchill meets..." by WCRS

The insurer Churchill returns to TV with new ads and a new brand position.

The campaign, which was created by WCRS, also includes radio and digital elements. The new strapline is: "Depend on the dog." In the spots, Churchie the nodding bulldog interacts with sentient wallpaper, garage doors and car speakers, all of which are brought to life using puppetry. The work was created by James Hodson and Jason Keet, and directed by Joseph Mann through Blinkink. Churchill announced earlier this year that it was dropping Dawn French as its spokeswoman.