Churchill hints at change with teaser ad

Insurance brand refers to 'the new Churchill' and '4 October'.

Churchill: Twitter teaser
Churchill: Twitter teaser

Direct Line Group brand Churchill has been running a cryptic six-second ad that suggests a change is in store on Friday (4 October).

On Twitter, the video, which has since been removed, appeared as part of a promoted tweet that includes the text: "A treat is coming. 4th October. #ChurchillTheDog."

In the spot, the word "Churchill" is shown against a pink background, with the "chill" part of the word styled like cupcake icing and with sprinkles falling on it.

The tweet is also subtitled "The new Churchill". However, clicking on it took the user to an unremarkable section of the Churchill website.

The brand introduced its nodding dog mascot in 1996 and is well-known for its catchphrase "Oh, yes". It works with Engine for above-the-line marketing.

Churchill declined to comment.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

10 ways to end sexism in marketing

7 ways TikTok works for brands

An autumn harvest of TV’s top ads