Churchill "Slide" by Engine

Churchill's furry-faced mascot takes a trip to the fair in the brand's latest relaxing ad.

The spot shows Churchie as he casually makes his way down a metal slide.

"Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving", a voiceover declares before encouraging consumers to "Chur-chill".

The work was written by James Hodson, art directed by Jason Keet and directed by Sam Pilling through Pulse Films.

Churchill first gave its beloved pooch a makeover in 2019, and during the coronavirus pandemic the brand used the medium of audiobooks to teach mindfulness to children.


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