CIA appoints Hertel to head up team on Lloyds-TSB account

CIA Medianetwork has hired the former Zenith Media broadcast director, Phil Hertel, to shore up its largest account, the pounds 25 million Lloyds-TSB business.

CIA Medianetwork has hired the former Zenith Media broadcast

director, Phil Hertel, to shore up its largest account, the pounds 25

million Lloyds-TSB business.



Hertel, who moved from Zenith to spend a brief time in charge of the

Procter and Gamble unit at Saatchi and Saatchi in 1995, has most

recently been working as a media consultant for Capital Radio. He joins

CIA as a new board account director and will head an eight-strong team

that oversees the Lloyds-TSB business.



CIA, the former incumbent on the TSB account, won the Lloyds-TSB

business in a pitch against the Network and Lloyds’ media agency, Lowe

Howard-Spink, last year.



Hertel will report directly to CIA’s deputy managing director, Marco

Rimini. Rimini said Hertel would take charge of pulling together

Lloyds-TSB’s spend on sponsorship, CD-Roms and the Internet, as well as

on conventional media.



’Phil’s experience at agencies such as O&M Direct and Saatchi and

Saatchi, as well as the fact that he’s a well-known figure in the media

industry, make him the perfect candidate to work across all of

Lloyds-TSB’s activities,’ Rimini commented.



The appointment of Hertel comes as CIA promotes Jackie Almeida and Matt

James to the board. They both take up positions as directors.



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