CIA Medianetwork to drop 30 small clients

CIA Medianetwork is to part company with around 30 small clients as it moves to reshape its business base around a more value-added proposition.

CIA Medianetwork is to part company with around 30 small clients as

it moves to reshape its business base around a more value-added

proposition.



The clients account for about pounds 6 million in billings, but CIA has

decided to streamline its client base in a bid to ensure a high-quality

service for its remaining portfolio of business, including accounts such

as Daewoo, Shell, Microsoft and Lloyds TSB.



Mike Elms, the chief executive of CIA Medianetwork, said it wasn’t a

question of trimming back clients whose billings were below a certain

level, but of concentrating on the right sort of business. He declined

to say which clients he would be resigning.



’CIA Medianetwork is a company that believes media can genuinely make a

difference to a client’s business. We’re looking to add value to all

aspects of our product and service and this rationalisation of our

client base will enable us to concentrate more time and resource on

this.’



The decision is the first significant sign of a change of gear at CIA

under its new management line-up. Elms took control of the Medianetwork

brand after the departure of the managing director, Mike Tunnicliffe, at

the end of September. He is now working closely with the company’s vice-

chairman, Marco Rimini, and the deputy managing director, Alan Brydon,

to drive the value-added proposition.



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