CIA Medianetwork secures Wedgwood and Hagenuk tasks

CIA Medianetwork scooped pounds 5 million of new business this week, taking the media planning and buying accounts for the ceramics and crystal specialist, Wedgwood, and the mobile phone company, Hagenuk Telecom.

CIA Medianetwork scooped pounds 5 million of new business this

week, taking the media planning and buying accounts for the ceramics and

crystal specialist, Wedgwood, and the mobile phone company, Hagenuk

Telecom.



CIA scooped the Wedgwood brand without a pitch and will start work on

the account immediately.



The pounds 3 million Wedgwood media planning and buying business moves

into CIA as the group prepares to expand its brand portfolio beyond

tableware.



Wedgwood appointed Mustoe Merriman Herring Levy to handle its creative

account earlier this year, and Mustoes will now work with CIA to develop

a branding campaign.



Wedgwood’s plans include moving into leather handbags, and also luxury

tea and coffee blends. The company intends to target a younger market

and modernise its image. Advertising will be key to the success of this

overhaul.



At the same time, CIA has won the pounds 2 million media account to

launch Hagenuk, a major manufacturer of telecommunications equipment,

into the UK.



Hagenuk’s flagship product, GlobalHandy - one of the first mobile phones

with a built-in antenna - is already available in the UK, and the

company is now planning an aggressive marketing drive. Ad budgets are

likely to be increased as sales grow.



Mike Anderson, the marketing director of CIA, said: ’These two clients

are attracted to our highly successful full-service media offering and

provide exciting challenges for our media planners to come up with

innovative media solutions.’



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