John Horner, the managing director of CIA Medianetwork’s group
marketing communications consultancy, CIA Conzept, has been poached by
J. Walter Thompson to start up a specialist division working with
clients on new product development.
Alec Castle, a partner in CIA Conzept, is also leaving to join Horner at
the new division, which has yet to be named. It will open in August this
year, once Horner and Castle have negotiated their notice periods.
Neither Horner nor Dominic Proctor, the JWT chief executive, would
comment on the appointments.
The strategic consultancy is part of JWT’s strategy to beef up
specialist services within the group. Other branded specialist units
within the agency are Vision 40, JWT’s sponsorship division; the media
research consultancy, Advance Techniques Group; the observational
research unit, In situ; and the promotions and direct marketing
operation, Brand Communications.
The new product development division will straddle both the creative and
media departments, with account directors working alongside Horner and
Castle. The new unit will not be affected by the imminent merger of the
JWT and Ogilvy and Mather media departments by their parent company,