CIA triumphs in dollars 35m pan-Euro Canon review

Canon, the camera and printing giant, has appointed CIA to handle

its dollars 35 million pan-European media planning and buying


The move will mean that CDP Media, a joint venture between CDP and

CIA-owner Tempus, will retain the pounds 8 million UK media account. CIA

triumphed against Carat after an original shortlist of four agencies was

reduced to two. OMD and Universal McCann were involved in the early

stages of the pitch.

Canon also ran a creative pitch alongside the media review. CDP has been

re-appointed as Canon's creative agency across Europe for consumer


TBWA/ Hakuhodo, along with Tequila Worldwide, will create business

solutions advertising. CIA previously held the media account for Canon

in Italy but will now run the entire European account. The win is at the

expense of TBWA/ Hakuhodo, which handled media in several markets

outside the UK and Germany.

It is thought that Canon is in the final stages of agreeing the

financial terms of the appointment with CIA after seeing presentations

last week. CIA refused to comment.

James Leipnik, the chief of business strategy for Canon Europe, said:

"Canon is moving towards a pan-European model. It is imperative that the

change in the way we do business is reflected in the way we develop the


Canon's most recent UK advertising activity is for its range of consumer

digital imaging cameras and features the line: "Bring your ideas to

life." The press campaign, created by CDP, features the ex-Eurythmics

star Dave Stewart. Other campaigns to support colour printers and fax

machines have also run.