Cinema adspend grows by record amount for first six months of 2005

UK cinema adspend increased by a record 7.9 per cent to £66 million in the first six months of the year, thanks to blockbuster films such as Star Wars Episode III: Revenge of the Sith (above).

The motor sector was at the forefront of the increase, with car advertisers increasing their cinema spend to £12 million, according to figures from Nielsen Media Research and the Cinema Advertising Association.

In terms of brands, Unilever's Persil and Surf brands' combined spend meant the FMCG company was the second-largest spender on cinema at £5.9 million, behind Orange, which spent £6.9 million.

In the food sector, GlaxoSmithKline's Lucozade brand returned to cinema with a larger presence in 2005, with Masterfoods' Maltesers and Arla's Lurpak also increasing their spend year on year.

Drinks brands featuring in the top-ten spenders were Scottish Courage's San Miguel and Brown Forman's Jack Daniels, leading to a 13 per cent increase in spend to £9.1 million across the sector.