Toy Story 2 has broken box office records to the delight of a host
of advertisers, including Cadbury’s, Disney Channel and McDonald’s.
The film, which stars the characters Woody and Buzz Lightyear, attracted
the highest number of cinema-goers in the UK over one weekend.
The Disney/Pixar animated feature was responsible for more than half of
the pounds 14.2 million made from ticket sales over the weekend of 11-13
The movie raked in pounds 7.8 million. Its closest competitor, The
Beach, took pounds 2.3 million.
Since Toy Story 2 hit Britain’s cinema screens it has achieved pounds
36.4 million in box-office sales, beating The Blair Witch Project, which
previously held the record.
Companies that signed up to advertise before the film included Burton
Biscuits, Laughing Cow Cheese, Cadbury’s, Birds Eye, Disney Channel,
McDonald’s and L’Oreal.
The next major film release aimed at 15-year-olds and under will be
Pokemon, which opens at cinemas across the UK on 14 April.
Family films, however, have not been the only recent releases to pull in
cinema goers. American Beauty, The Talented Mr Ripley, The Green Mile
and The End of the Affair, now showing on Britain’s 2,825 cinema
screens, have all succeeded in attracting large audiences.