Cinema audiences hit highest level for 30 years

LONDON - Last year was the most successful year for cinema for 30 years, with admissions up 13% on 2001 to 176m, according to figures released from the Cinema Advertising Association.

Film productions such as 'Ocean's Eleven', 'The Lord of the Rings: The Two Towers', 'Spiderman', 'Harry Potter and the Chamber of Secrets' and 'Scooby Doo' ensured that each individual month performed strongly.

2002 also produced more blockbusters than any other year with a record 12 films grossing more than £20m, compared with seven in 2001, four in 2000 and two in 1999.

The second instalment of 'Harry Potter' took £22m in its opening weekend, which is the largest figure recorded to date.

Total box office receipts equalled £755m -– an increase of 17% year on year and 275% over the decade.

Debbie Chalet, president of the CAA, said, "We have seen a resurgence in cinema-going over the last four years. The range of films has never been better as we can see in the top 20 of 2002. This means advertisers have more choice and can benefit from all types of audiences seeing their advertisement in an impactful, creative and memorable way."

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