Cinema’s highest grossing weekend ever yields pounds 13m

The cinema industry took pounds 13 million in box-office sales over Halloween, making it the highest grossing weekend in history.

The cinema industry took pounds 13 million in box-office sales over

Halloween, making it the highest grossing weekend in history.



The record-breaking sales were largely due to the launch of The Blair

Witch Project, which opened nationwide on 29 October.



The highly publicised film has taken pounds 7.2 million to date in

ticket sales and looks set to become one of the biggest box office hits

ever.



The screening of two other films, Tarzan and American Pie, also helped

to boost attendance.



’It was a cracking weekend,’ said Peter Barrett, Carlton Screen

Advertising’s director of sales. ’Summer is the traditional boom time

for the blockbusters so this was extraordinary. It’s also good news for

advertisers as the distributors are spreading the top films around the

year. Advertisers that want to be more risque can benefit from linking

up with a 15-certificate film, but one which is still pulling in vast

audiences.



’With other forthcoming releases such as The World is not Enough, End of

Days and Inspector Gadget, the end of 1999 looks very healthy.’



Virgin Net advertised around The Blair Witch Project with Ericsson,

Kodak and Barclaycard signing up for packages.



Star Wars: The Phantom Menace was the last movie to pull in the most

cinema goers in one weekend with pounds 12.5 million in box-office

sales.



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content