Cinven hires MPGM to reposition itself on European stage

Cinven, the UK venture capitalist group which handled last year’s pounds 860 million IPC Magazines management buy-out from Reed Elsevier, has picked Mitchell Patterson Grime Mitchell to raise its profile across Europe.

Cinven, the UK venture capitalist group which handled last year’s

pounds 860 million IPC Magazines management buy-out from Reed Elsevier,

has picked Mitchell Patterson Grime Mitchell to raise its profile across

Europe.



A budget of more than pounds 1 million is said to be backing the

initiative, which is intended to bolster awareness of Cinven against

well-established rivals, many of them from the US.



The initiative will kick off before the end of the year with a print

campaign in the Financial Times and other international publications,

including The Economist. Media buying will be handled by Citigate Albert

Frank.



The creative assignment, which moved out of CDP at the end of 1996, was

awarded to Mitchell Patterson without a formal pitch after Cinven

executives had consulted the AAR about possible contenders for the

business.



Neil Patterson and Steve Grime, the agency’s creative partners, have

produced the campaign.



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