Circle Agency creates 'lucky turnstile' for Stubhub

Experiential events company Circle Agency was tasked with creating a custom-built 'lucky' turnstile for online ticket marketplace Stubhub at the Rugby 7s series final at Twickenham last week (8 August).

The turnstile will continue on a tour of UK sporting and music events
The turnstile will continue on a tour of UK sporting and music events

The activation featured a branded turnstile connected to a large outdoor screen. Rugby fans were encouraged to pass through the turnstile to see if was their ‘lucky’ day. Their fates were displayed on the screen for other guests to see.

Prizes on offer for winners included tickets the Rugby World Cup 7s, VIP tickets to events at one of Stubhub's partners, The O2 Arena, as well as branded merchandise such as sunglasses and stressballs.

Surrounding the activity, brand ambassadors interacted with visitors and explained how to use Stubhub’s website and mobile app.

Circle Agency has said the turnstile will continue on a tour of Stubhub’s official sports and music partners, including Premier League football clubs, premiership rugby clubs and events at The O2 Arena.

Susie Fisher, Stubhub’s partnership actvation manager, said: "As a brand, Stubhub has built up a list of high-profile partners in the worlds of sport and music and we needed a fun, memorable and engaging activity we could use on the ground across multiple genre events to further build Stubhub’s brand awareness. It was important that we stayed true to the core of the business, which is facilitating the buying and selling of tickets.

"The lucky turnstile does just that, providing fans with the incentive to engage with the brand face to face, and giving staff the opportunity to talk to fans about the benefits of Stubhub and our official partnerships. The turnstile has already been a great success and we look forward to visiting even more venues with it next season."

Claire Stokes, Circle Agency managing director and founder, added: "This has proven an extremely popular activation. For the client it’s a simple, easy-to-deploy campaign which gives maximum brand impact and for rugby fans it adds to that all-important match-day experience."

Comment below to let us know what you think. 

Keep up to date with our latest sport news on our dedicated Sport channel, and on social media via the hashtag #EventSportnews.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More