Circus, the media-neutral communications agency, has poached a
creative team from Ogilvy & Mather as it moves to bolster its new-media
Simon Labbett and David Gamble were responsible for online creative work
across the majority of O&M clients. They are the first creatives Circus
has hired since it opened in January 1998. The appointments take the
number of staff at the agency to 21.
Tim Ashton, the Circus creative partner, said he saw about 30 teams
before he made the decision to hire Labbett and Gamble. ’This is about
much more than designing websites. Their portfolio included a mixture of
web design, traditional advertising work and some exhibitions. When they
have an advertising idea they don’t just think ’this will make a great
TV commercial’. They think ’where will this idea best be placed?’’
Circus already uses three new-media agencies: Digit, Deep End and Think
Ashton said the plan was to continue using these agencies but apply the
expertise of Labbett and Gamble to supervise the process. ’However, in
some cases, they will develop new-media ideas in-house,’ he added.
The pair are currently designing a website for Circus, and they will
also work with BBC Sport and the Environment Agency.
At O&M, they worked on the Guinness websites and created a site for
Unilever’s graduate recruitment programme. They have also developed
traditional media projects for clients including Hoover, Shell, The
Samaritans and Ford.