Circus takes on top O&M team in bid to raise online profile

Circus, the media-neutral communications agency, has poached a creative team from Ogilvy & Mather as it moves to bolster its new-media expertise.

Circus, the media-neutral communications agency, has poached a

creative team from Ogilvy & Mather as it moves to bolster its new-media

expertise.



Simon Labbett and David Gamble were responsible for online creative work

across the majority of O&M clients. They are the first creatives Circus

has hired since it opened in January 1998. The appointments take the

number of staff at the agency to 21.



Tim Ashton, the Circus creative partner, said he saw about 30 teams

before he made the decision to hire Labbett and Gamble. ’This is about

much more than designing websites. Their portfolio included a mixture of

web design, traditional advertising work and some exhibitions. When they

have an advertising idea they don’t just think ’this will make a great

TV commercial’. They think ’where will this idea best be placed?’’



Circus already uses three new-media agencies: Digit, Deep End and Think

New Ideas.



Ashton said the plan was to continue using these agencies but apply the

expertise of Labbett and Gamble to supervise the process. ’However, in

some cases, they will develop new-media ideas in-house,’ he added.



The pair are currently designing a website for Circus, and they will

also work with BBC Sport and the Environment Agency.



At O&M, they worked on the Guinness websites and created a site for

Unilever’s graduate recruitment programme. They have also developed

traditional media projects for clients including Hoover, Shell, The

Samaritans and Ford.



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