Cirque du Soleil calls pitch for €10 million European advertising brief

Cirque du Soleil is looking for an agency to handle its €10 million integrated advertising account across Europe.

Cirque du Soleil…seeks shops for integrated ad account
Cirque du Soleil…seeks shops for integrated ad account

A mixture of UK and European ad and direct marketing agencies have been contacted with a brief to work on advertising and an online CRM programme across the region.

The Canadian circus troupe has previously relied on PR and media partnerships to promote its shows.

In the UK, Brando handles its PR, while Ignite has been responsible for partnerships with media brands such as Heart FM and The Times. Ignite has also run TV and poster campaigns.

In addition, Cirque du Soleil notifies members of its CRM programme, Cirque Club, of upcoming shows, news and offers via e-mail or mobile.