Citibank takes to Twitter for customer care plan

Citibank is using Twitter to respond to snarky comments made by customers unhappy with the service they receive with the help of the man behind @Comcastcares, Frank Eliason.

Citibank in China Town New York CIty
Citibank in China Town New York CIty

The change in policy has been instigated by Eliason who joined the bank, which has a retail arm in the US, in August from Comcast.

At the US cable firm he successfully introduced a policy of responding to company complaints on Twitter, setting the mould for a lot of customer care activity on Twitter.

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