Citroën "First Dates idents 2019" by Havas London

Citroën's idents for its sponsorship of Channel 4's First Dates combine heightened French romance with a quintessential British sense of humour.

In each spot, a couple in a Citroën C3 initially appears to be caught up in a deeply emotional moment of love, desire or heartbreak – cue the orchestral music and passionate dialogue. But as the scenes reach their climax, a sudden twist reveals their true context, and romance becomes farce. This is the first work for the car brand by Havas London, as Citroën unveils a new look and feel in the UK. The ads were created by Stephen Cross and Simon Connor, and directed by Camila Zapiola through Bold.

Credits

Client
Marketing director
Head of marketing communications
Communications manager
Creative agency
Group CCO
ECD
Managing partner
Account director
Account manager
Agency executive producer
Agency assistant producer
Planner
Media agency
Production company
Executive producer
Producer
Director
Editorial
Designer
Post-production
Soundtrack composer
Audio post-production
Audio engineer

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