CityJet selects Euro RSCG for pan-European account

LONDON - Euro RSCG London has won the pan-European advertising account for CityJet.

The agency picked up the business following a final shoot-out against Grey London.

CityJet is a subsidiary of Air France, which is already a client of Euro RSCG.

The agency will now create a through-line-campaign raising awareness of the airline and promoting its services to the business community.

The brief will also include highlighting some of the recent developments at CityJet, include the €180 million acquisition of the Dutch airline VLM.

The purchase of VLM transformed CityJet into one of the largest European airlines operating out of London City Airport.