Cowan Kemsley Taylor has launched a campaign for the toy
manufacturer, Corinthian, to introduce its Premier Power Players
The toys are Action Man-sized with moving parts that emulate kicking or
The ad is a parody of Nike’s ’kick it’ spot, and features action footage
of David Beckham, David Seaman and Alan Shearer. In each case, the live
action cuts to a toy figure performing the moves. As in the Nike ad,
graphic titles saying ’save!’ and ’goal!’ flash up.
Simon Gravatt, the account director for Corinthian at CKT, said: ’The
idea is to show kids that they can recreate dramatic football moments.
Corinthian’s original range, the Headliner figurines, has been a
tremendous success, and the Power Players range is a great new product
to work with.’
The ad breaks this weekend and will roll out nationally on terrestrial
and satellite TV in the run-up to Christmas. It was written by Brent
Gosling, art directed by Mike Bear and directed by Zadoc Nava through
Media is handled by Booth Lockett Makin.