Clacksons lands sales task for Bedford Group

Clacksons has won the national representation business for the Bedfordshire on Sunday group. It has also landed the sales contract for the Surrey Advertiser group’s new title, Rush.

Clacksons has won the national representation business for the

Bedfordshire on Sunday group. It has also landed the sales contract for

the Surrey Advertiser group’s new title, Rush.



The Bedfordshire on Sunday group, owned by the independent Local Sunday

Newspaper group, comprises seven free newspapers in Bedford, Luton,

Dunstable, Milton Keynes and Leighton Buzzard, with a total weekly

distribution of 317,345.



From 3 April, Clacksons will begin selling on behalf of six of the

titles.



It will not sell the North Hertfordshire on Sunday because it competes

with Eastern Counties Newspapers’ North Herts Comet series, which is

already represented by Clacksons.



The North Herts on Sunday will continue to be sold nationally by LSN’s

national advertisement manager Kay Munroe.



LSN chief executive Mike Richardson said there was no pitch for the

business since all the other major sales houses represented competitive

newspapers.



He added: ’Clacksons has a good working knowledge of our markets and

will bring added professionalism to our national sales efforts. We have

expanded in Milton Keynes and believe that local Sunday newspapers are a

formidable option for regional press buyers.’



Clacksons, which is headed by David Kerr, now has a portfolio of 143

titles and has extended its weekly reach of the Anglia television region

to 1.9 million adults.



The Surrey Advertiser’s new weekly, Rush, launches on 13 April. The

40-page, free tabloid will be distributed to 30,000 commuters at railway

and bus stations across Surrey and North-east Hampshire.



Editorial director Graham Collyer said: ’For some time we have thought

there is a market for a tabloid aimed at London-bound commuters.’



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