Clacksons has won the national representation business for the
Bedfordshire on Sunday group. It has also landed the sales contract for
the Surrey Advertiser group’s new title, Rush.
The Bedfordshire on Sunday group, owned by the independent Local Sunday
Newspaper group, comprises seven free newspapers in Bedford, Luton,
Dunstable, Milton Keynes and Leighton Buzzard, with a total weekly
distribution of 317,345.
From 3 April, Clacksons will begin selling on behalf of six of the
It will not sell the North Hertfordshire on Sunday because it competes
with Eastern Counties Newspapers’ North Herts Comet series, which is
already represented by Clacksons.
The North Herts on Sunday will continue to be sold nationally by LSN’s
national advertisement manager Kay Munroe.
LSN chief executive Mike Richardson said there was no pitch for the
business since all the other major sales houses represented competitive
He added: ’Clacksons has a good working knowledge of our markets and
will bring added professionalism to our national sales efforts. We have
expanded in Milton Keynes and believe that local Sunday newspapers are a
formidable option for regional press buyers.’
Clacksons, which is headed by David Kerr, now has a portfolio of 143
titles and has extended its weekly reach of the Anglia television region
to 1.9 million adults.
The Surrey Advertiser’s new weekly, Rush, launches on 13 April. The
40-page, free tabloid will be distributed to 30,000 commuters at railway
and bus stations across Surrey and North-east Hampshire.
Editorial director Graham Collyer said: ’For some time we have thought
there is a market for a tabloid aimed at London-bound commuters.’