Claire Harrison-Church

Category business director (sweet)

Premier Foods

While she might admit to not grinning quite as much as she should, Harrison-Church says that the smile is her secret weapon in the workplace. The former Sainsbury’s head of brand communications joined the senior leadership team at Premier Foods in 2012 to help turn the business around, and this year’s first-half profits-boost indicates that it is out of the debt-laden trouble in which it found itself a couple of years back. Premier Foods’ turnaround led to a boost in marketing spend in the second half for several brands, including Mr Kipling. Harrison-Church marks the £20m investment in the group’s cake business and the ‘Life is better with cake’ campaign as highlights of her year. She is commercially minded, creative and encourages her team to take integrity seriously.

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