Clarins wants to appeal to our senses with pop-up

Guests will receive complimentary skincare consultations.

Clarins: large plant wall will provide fragrance in pop-up
Clarins: large plant wall will provide fragrance in pop-up

Clarins is opening a beauty lab where it will be appealing to consumers' five senses to allow people to experience its products in a different way.

At the seven-day pop-up in Paris, opening on 30 January, the skincare brand will use sight, sound, smell, touch and taste to evoke an emotional response from visitors.

A large plant wall will infuse the space with the fragrance of Clarins' oils. A complimentary make-up and care consultation will be offered to guests.