Clark & Taylor has axed 15 jobs in the wake of last month’s loss of
the Sainsbury’s local marketing business.
The 15, representing almost a quarter of the agency’s staff, were drawn
from all departments, including creative, account handling and
Simon Clark, the agency’s chief executive, said: ’We’ve done this
because Sainsbury’s was our biggest account and, by doing so, we have
made the agency profitable again.’
Clark & Taylor’s 14-year relationship with Sainsbury’s was put under
threat earlier this year when the problem-plagued supermarket chain
decided to combine local marketing with its Savacentre hypermarket
business to create a pounds 6 million account.
The business was won by the Abbott Mead Vickers group, which has set up
a new agency, called AMV Advance, to handle it (Campaign, 6 August).
Clark said that the majority of the redundancies were among the agency’s
Sainsbury’s team, although key people were being retained in the
expectation that the business would be replaced.
’We have a particular set of skills here and it looks as if that kind of
expertise is at a premium,’ he added.
Staff were told of the redundancies and how the agency planned to
overcome the loss at a series of meetings. Clark described morale as
’the most buoyant I have known it’.
He said the agency had already been shortlisted for a pounds 2 million
pitch and was awaiting a decision from an existing client about a
potential pounds 6 million assignment. ’We’ve had 19 profitable years
and we’re very confident we can return the agency to where it was,’