Clark & Taylor axes 15 employees after losing Sainsbury’s

Clark & Taylor has axed 15 jobs in the wake of last month’s loss of the Sainsbury’s local marketing business.

Clark & Taylor has axed 15 jobs in the wake of last month’s loss of

the Sainsbury’s local marketing business.



The 15, representing almost a quarter of the agency’s staff, were drawn

from all departments, including creative, account handling and

media.



Simon Clark, the agency’s chief executive, said: ’We’ve done this

because Sainsbury’s was our biggest account and, by doing so, we have

made the agency profitable again.’



Clark & Taylor’s 14-year relationship with Sainsbury’s was put under

threat earlier this year when the problem-plagued supermarket chain

decided to combine local marketing with its Savacentre hypermarket

business to create a pounds 6 million account.



The business was won by the Abbott Mead Vickers group, which has set up

a new agency, called AMV Advance, to handle it (Campaign, 6 August).



Clark said that the majority of the redundancies were among the agency’s

Sainsbury’s team, although key people were being retained in the

expectation that the business would be replaced.



’We have a particular set of skills here and it looks as if that kind of

expertise is at a premium,’ he added.



Staff were told of the redundancies and how the agency planned to

overcome the loss at a series of meetings. Clark described morale as

’the most buoyant I have known it’.



He said the agency had already been shortlisted for a pounds 2 million

pitch and was awaiting a decision from an existing client about a

potential pounds 6 million assignment. ’We’ve had 19 profitable years

and we’re very confident we can return the agency to where it was,’

Clark said.