Clarks approaches agencies with £12 million marketing brief

London: Clarks, the iconic British shoe manufacturer has approached agencies with a brief for its £12 million advertising account. St Lukes will repitch for the business.

The review comes as Clarks plans to up its marketing spend and attempt to drive growth in its international business. Media buying and planning, which is held by Universal McCann, remains unaffected.

The Clarks brand director Rosemary Carr said: “We have enjoted a great workign relationship with St Lukes over the past ten years and have developed some very successful advertising for the UK market. It is now important to revew our ongoing agency partnerships in order rto ensure that we have the right resource in place to support an exciting new phase of international growth.”

Clarks posted global turnover of £921 million for the financial year ending March 2006.

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